"Rich Thoughts Poor Habits Clothing" is not only to be recognized as a clothing company, but as a movement branded in the community by enRiching the minds with knowledge on self-improvement, positivity, and motivation. So many of us have thoughts and desires to be RICH, whether it be financially or through achieving realization of our tru self-worth, unfortunately most of us also practice daily poor habits. The Rich Thoughts Poor Habits brand is about taking something negative, and making it positive as well as motivating. You have to think RICH, if you want to become it.